BRANDING | STATIONERY
Inspired by the tranquil beauty of Montecito, California, this brand combines eco-friendly principles with elegant home décor and hand-poured scented candles. The challenge was to create a sophisticated brand identity that communicated luxury while remaining grounded in sustainability.
I designed a minimalistic yet inviting aesthetic that highlights the brand’s commitment to the environment. From the packaging design to the digital presence, every element reflects Montecito’s values of harmony, simplicity, and quality craftsmanship.
This strategic transformation positioned Montecito as a premium lifestyle brand, connecting deeply with environmentally conscious consumers seeking beauty and purpose.
