BRANDING | WEBSITE
LSB.Work provides specialized training for aspiring counselors in Austria. Sonja, the founder, sought a professional yet approachable brand identity that reflected the empathetic and human-centered nature of her work.
I developed a brand strategy that balances professionalism, approachability, and collaboration—creating a cohesive visual identity that reflects the educational field and the human-centered nature of counseling. The website was designed to streamline course enrollment while offering a clear and engaging user experience.
This project resulted in a brand that not only supports Sonja’s vision but also fosters a sense of connection and guidance for students embarking on their journey in counseling.
